{"id":1256,"date":"2022-08-10T08:57:11","date_gmt":"2022-08-10T08:57:11","guid":{"rendered":"https:\/\/optimise-ton-argent.com\/?p=1256"},"modified":"2022-08-10T08:57:11","modified_gmt":"2022-08-10T08:57:11","slug":"law-firm-marketing-and-advertising-a-search-for-leadership","status":"publish","type":"post","link":"https:\/\/optimise-ton-argent.com\/law-firm-marketing-and-advertising-a-search-for-leadership\/","title":{"rendered":"Law Firm Marketing and advertising – A Search for Leadership"},"content":{"rendered":"
In ancient times the totem pole was a symbolic expression of past generations. It provided details about a tribe’s identity–a type of linear -understanding of generations that came prior to them and the leaders who showed them the way. It enforced group solidarity and supplied a required relational context to their lives.
The totem pole was worshiped and ritualized. The history of a entire tribe could be understood by this one particular linear expression. Symbolic communication, as a group organizing process, is also identified in law firms. Law firms proudly list their partners’ names on letterhead and post them on doorways. Often some of the names are symbols of the previous–a lasting recognition of those who came prior to as well as those who are currently carrying the torch of the firm’s traditions into the future. This symbolic communication portrays the history of a firm’s leader-ship and is an indicator of predicted performance. But what happens when the firm’s previous is forced to yield to the firm’s future? When it becomes essential for the firm to reinvent itself and set out new organizing principles that match its vision–when the old belief program is no longer in sync with the desires and demands of altering markets and consumers? Most firms are facing this challenge appropriate now, and some are not even aware of it. The partners I spoke with clearly recognized the will need to re-invent themselves or risk sacrificing growth and prosperity.<\/p>\n
Are You the Leader?<\/p>\n
Who among you will lead the charge? This is a incredibly private choice that should not be taken lightly. It will depend not only on your personal willingness to take on the challenge, but also on the willingness of the essential partners who make up most of the energy base at your firm.<\/p>\n
If you are up for the challenge, accept this understanding and get on with leading. If not, locate the individual in your firm who is ready and in a position to lead and offer that individual all the support you can. You’ll quickly realize that the excellent and commitment of your assistance for this particular person will be recognized as an significant form of leader-ship in its own proper.<\/p>\n